Market research, product design and development for hardware companies

Know the cost, the risks, and if anyone wants it - before you invest serious money.

Product development from market research through design to manufactured product. Every stage validated so there are no surprises, no runaway timelines, and no expensive guesses.

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What people are saying on LinkedIn

Testimonials

LinkedIn recommendation from Steven Valenti, whose headline reads “Startups. Shadowboxaholic.”, dated 19 January 2023, written as someone who worked with Jonny on the same team. He writes that Jonny is a great guy to know and work with, with all the technical engineering skills and talent to deliver and add value to any design or management role. What makes him stand out, he says, is that he is highly entrepreneurial and thinks and cares deeply about everything he works on. He calls him incredibly hard working, honest and not afraid to face difficult situations and challenges, highly recommended and a great asset to any venture.
LinkedIn recommendation from Rebecca East, Founder and MedTech commercial and growth consultant helping HealthTech companies achieve UK market adoption, strategic partnerships and commercial growth, dated 19 January 2024, who managed Jonny directly. She writes that Jonny joined Aquarate as Head of Product with the challenge of taking a market-ready, tested prototype to a fully manufactured, CE-marked system. She calls him one of the best people she knows, both professionally and personally, who always works with a huge amount of professionalism and moves forward even under great pressure. She says he works with design-led thinking and a natural ability to take any design, process or problem and craft a solution, that his work was always in tune with the business’s growth plans, and that he also took on managing risk, compliance, supply chain and working with stakeholders.
LinkedIn recommendation from Brigita Kisieliene, VIP Clients and Project Manager and Team Lead at TLT Electronics, dated 13 March 2024, written as Jonny’s client. She writes that it was a pleasure to work with him on a project and that she was impressed by his strong product management skills. His strategic approach and deep understanding of consumer preferences allowed them to develop and scale a successful product, and his fast communication and collaboration, attention to detail and commitment to quality were evident throughout the product lifecycle. She says she looks forward to working with him again.

Featured work

Our latest projects

The Aquarate cup standing beside a tablet showing the fluid-tracking dashboard that care home staff use.

Completed

Aquarate

2% to 97% field reliability

An Inspirit Adventure strap accessory in black, with blue and pink fittings, attached to a white pole.

Completed

Inspirit

Inertia magazine’s top 10 Christmas gifts

Find out how a healthtech device went from 2% to 97% reliability

Get my case study
Front cover of the Aquarate case study, titled “From 2% reliability to 97%, and into volume production.”

Discover how new products can help your business grow

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The Product Pathway

A 10 week programme that turns your next product idea into a validated, tangible proposition - ready to develop, fund, and bring to market.

  1. 01 / Foundations & opportunity

    Define the problem, target user, and the real market opportunity through user and desk research and competitor benchmarking.

  2. 02 / Proposition & concepts

    Develop differentiated product propositions and bring the strongest to life as tangible concepts and visuals.

  3. 03 / Validation & refinement

    Test the concept with real existing consumers, refine it, and lock the core product decisions.

  4. 04 / Route to market

    Set out the costed path to production and connect you to the right manufacturing and supply partners.

Read how the Product Pathway works

What next?

Ready to build your next product and grow your business?

A short call, no pitch. Tell us what stage your idea or product is at, and we will honestly tell you what to do next.

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