About
Riptide Innovates is one person, and the specialists he trusts.
I’m Jonny Marchbank. I trained at Dyson, and I now help companies take hardware products from an idea worth testing to a product a factory will build.
The story
Trained where getting it wrong was expensive.
Dyson taught me what it costs to discover a problem late. When a design reaches tooling before anyone has checked whether it survives the way people actually use it, the bill does not arrive as a design change. It arrives as a delayed launch, a rebuilt mould, and a conversation with the board.
So I work the other way round. Find the assumption that would hurt most if it were wrong, and go and test that one first — while being wrong is still cheap.
That is the whole of the Product Pathway. Everything else is detail.
How the work happens
A small studio is not a compromise. It is the point.
Riptide is me, working with a network of specialists I have shipped products with before. That is a deliberate choice, and here is what it buys you.
You get the senior person
The person you meet on the call is the person who does the work. Nothing is handed down after you have signed.
No agency overhead
You are paying for engineering judgement, not for a building, a sales team, or the layer of management between you and the work.
No juniors on your budget
When a project needs a specialist — electronics, tooling, regulatory — I bring in someone who has done it many times before. You are never funding somebody’s training.
Talk to the person who will do the work.
That is not a figure of speech. Book a call and you are booking time with me.
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